A world of complete sensory heaven

From a back garden cabin

Janine originally operated from The Feet Retreat based in a log cabin in the sunny back garden of a bungalow in Tankerton. In 2003 after building up the business and feeling the need to progress, Janine opened a therapy room in a small sports centre in Whitstable with a business partner. Pure Indulgence was born!

Full time beauty Salon at theHorsebridge

In the spring of 2004 Pure moved into the newly opened Horsebridge development and expanded from the part time therapy room to a full time beauty salon with 3 tranquil rooms and a nail bar. In 2007 Janine bought her business partner out and went solo, PURE indulgence by the sea became the latest evolution of her dream.

Exciting large High Street premises

Outgrowing the lovely salon in Horsebridge PURE moved to the new and exciting new larger premises in July 2013 allowing them to expand. They now offer the added luxuries of a sauna and a lounge for their clients to relax in before or after treatments. The lounge is ideal for pamper parties, talks and meetings. They have broadened their therapy range to include Hypnotherapy, Semi-Permanent Make Up, Acupuncture, Counselling and Botox and Fillers.

ESTABLISHED 2003

Our Therapists

JANINE KNELL

JANINE KNELL

Founder & Senior Therapist

Janine began her journey into the beauty industry over 20 years ago, training in reflexology in 1999 followed by beauty therapy in 2003.  She specialises in holistic treatments, combining her extensive knowledge and natural healing approach to provide comprehensive care for her clients.

Reflexology remains Janine’s greatest passion, and she has built a reputation for successfully treating clients with a wide range of ailments and concerns. From fertility support, helping to manage high blood pressure to helping with insomnia, anxiety, and skeletal problems, Janine’s expertise brings relief and wellness to many.

Known affectionately as the “Queen of Hollywood and Brazilian hot waxing,” Janine has mastered these specialist treatments, ensuring clients receive expert care in a comfortable environment.

Over the years Janine’s dedication to excellence has been recognised industry-wide and She and her talented team have received various beauty awards, a testament to the high standards and exceptional service that Pure is known for.

With over two decades of experience, Janine leads her team with expertise, passion, and a genuine commitment to helping every client feel their absolute best.

NICOLA MOTTRAM

NICOLA MOTTRAM

Mangeress

Nicola joined PURE in August 2004 when the salon opened in Horsebridge, she has helped run the salon since 2007 making sure everything is run to high professional standards whilst maintaining a relaxed personal approach. Nicola is usually fully booked with her regular clients and enjoys all aspects of the beauty business.
MO STANKOVICH

MO STANKOVICH

Therapist

Joining the team in 2022, Mo holds a Level 3 Diploma in Holistic Therapies and is thrilled to pursue her professional development in a field she is passionate about.

Mo values people as individuals and appreciates our unique and diverse complexities. Mo is a very caring and compassionate therapist who believes that nutrition, exercise and connections with people and our environment play an important part in our overall well-being, but fully appreciates that some things are simply outside of our control. The conflicts and demands in life can also detract us from meeting our basic needs and fulfilling our personal values, creating imbalances in our mind, body and soul.

Mo enjoys helping others take time for their own wellbeing and care of their emotional and physical selves.  She provides general reflexology treatments to help harmonise energy flow within the bodily systems and body massage treatments tailored to the needs of the client.

Mo specialises in Massage and Reflexology & Facials

ELLA ARNOLD

ELLA ARNOLD

Therapist

Ella enthusiastically started with us part time in 2014 and soon became a valued full time member of the team. She enjoys all aspects of beauty including spray tanning, Nouveau individual and LVL lashes and is always looking to widen her beauty knowledge with new up and coming treatments.
KEIRA BROOKS-USHER

KEIRA BROOKS-USHER

Therapist

Keira’s journey with Pure began in October 2023 when she joined us for work experience. Her natural talent and dedication quickly impressed our team, leading to a part-time position while she completed her studies. Having just finished college with a distinction, Keira is excited to join our team full-time and continue growing her career with us.

Known for her bubbly personality and confident approach, Keira brings genuine passion to all aspects of beauty therapy. She particularly loves working with LVL lashes, facials, and nail treatments, always staying current with the latest techniques and trends in these areas.

Whether you’re booking an LVL lash lift, a relaxing facial, or nail services, you can expect professional care delivered with warmth and skill from someone who truly loves what she does.

LIZZIE SHAW

LIZZIE SHAW

Therapist

Lizzie ventured into the beauty industry in 2018 and joined us in summer 2023 after moving down to Whitstable.

Lizzie’s priority is making clients feel valued, looked after and to walk out the door not only feeling confident about themselves but knowing they have a therapist they can trust.   She is passionate about building relationships with her clients and creating a safe and calming environment for her clients to feel listened to and looked after.

Since being with us, Lizzie has built up a lovely client base with clients who always come rebook with her. She is known for her calming nature, uplifting everyone around her, her witty comments and most importantly, her love and care for all her clients.

Any treatment you would want, she’s your girl that does it all!

Lizzie would like to venture deep into the spiritual side and continue to grow and help her clients grow every time they walk through the door.

“of course YOU deserve it!”

01227 772 176

Opening Hours

Monday  10.00am - 6.00pm
Tuesday 10.00am - 8.00pm
Wednesday 10.00am - 8.00pm
Thursday 10.00am - 8.00pm
Friday 9.30am - 6.00pm
Saturday 9.00am - 5.00pm
Sunday Closed

Contact Us

T: 01227 772 176

M: 07726 494 278

Email: Pure Indulgence by the Sea
janine@purebythesea.co.uk

Pure Indulgence by the Sea Ltd.
Registered in England & Wales No. 8060214

Follow Us

Visit Us

Pure Indulgence by the Sea
110 High Street,
Whitstable
Kent,
CT5 1AZ